What’s driving the need for omnichannel?
For B2B businesses, the journeys their customers take to buy from them have shifted beyond just direct sales. Today’s B2B buyers have grown into independent agents, weaving paths through segmented partner channels and
More than ever, B2B organizations must cater to this new paradigm in order to stay relevant in the eyes of their customers, or else they risk driving buyers into the open arms of the competition. As buyers increasingly expect world-class digital buying experiences, an omnichannel strategy is the only path to success for B2B organizations.
Read the Forrester Wave: Configure-Price-Quote Solutions, Q1 2017: