Omnichannel CPQ.

A solution for the entire enterprise, empowering direct, indirect, and ecommerce sales.

What’s driving the need for omnichannel?

For B2B businesses, the journeys their customers take to buy from them have shifted beyond just direct sales. Today’s B2B buyers have grown into independent agents, weaving paths through segmented partner channels and ecommerce systems to find the products and services they want to buy.

More than ever, B2B organizations must cater to this new paradigm in order to stay relevant in the eyes of their customers, or else they risk driving buyers into the open arms of the competition. As buyers increasingly expect world-class digital buying experiences, an omnichannel strategy is the only path to success for B2B organizations.

Read the Forrester Wave: Configure-Price-Quote Solutions, Q1 2017:



Why are omnichannel customers your best customers?

More and more organizations are discovering strong incentives for embracing a digital omnichannel strategy. According to Forrester Research, omnichannel customers are a B2B business’s best customers for three specific reasons:

  • Omnichannel customers are more active — Digital buyers are more likely than their offline counterparts to both try new products or brands as well as return to existing brands according to Forrester’s findings. They’re also more likely to become repeat, long-term customers of brands offering a simple, enjoyable digital buying experience.
  • Omnichannel customers spend more — According to a Forrester survey, 51% of B2B digital professionals said their omnichannel customers increased their spending with them year over year, with 60% reporting that their customers end up spending more when they interact across multiple channels.
  • Omnichannel customers cost less to support — In the same Forrester research report, it was found that cost savings was the top reason for companies moving their customers to an online channel. Thanks to modern ecommerce platforms, organizations are replacing costly human support practices with a digital customer support experience provided by search engines, algorithms, and detailed training material.

Recognizing the need and incentive to better meet the expectations of modern buyers, how does FPX CPQ help B2B companies adopt, implement, and execute an omnichannel buying and selling structure?

Citation: Andy Hoar with Martin Gill, Jacob Milender, and Andrew Reese, Forrester Research, The Case For Omnichannel B2B. October 3, 2016.

Omnichannel Customers

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FPX transforms the direct sales experience ...

Make it easier for internal sales teams to sell products or services. Without CPQ, sales teams are left to configure complex customer quotes and orders manually, often using outdated data residing in legacy systems or tribal knowledge across different areas of the business.

With an omnichannel solution from FPX, even the most inexperienced sales person can leverage the power of the Master Commercial Definition to quickly configure error-free quotes and proposals, leading to:

  • Enhanced profit margins
  • Increased quoting output
  • Elimination of quoting errors or inaccuracies


FPX transforms the dealer experience ...

The operating ease of your website, partner portal, or ecommerce platform gives you a major competitive advantage by establishing your company as a destination of choice throughout your various partner distribution channels. The faster you can arm your dealers and value-added resellers with new product introductions, promotions, and updated pricing, the easier it will be for them to sell your products.

By transforming the dealer experience with an omnichannel CPQ solution, you effectively provide your sales partners with an automated method of configuring, bundling, and selling your products and services along with those of your individual partners, giving them incentive in the form of:

  • Guided buying and selling functionality
  • Advanced product configuration and bundling
  • Automated workflow and approval processes
  • Faster time to market for new products, promotions, and offers

Guided Buying and Selling

FPX transforms the ecommerce experience ...

Your customers have become spoiled from their B2C ecommerce engagements, and now expect the same modern buying experience from the B2B purchases. With extensive portfolios of highly-configurable products, many B2B organizations struggle to offer the straightforward, B2C-style ecommerce experience their customers desire.

With our omnichannel CPQ solution powering your ecommerce site, end-buyers are able to browse your entire product catalog, configure bundles or solutions quickly and easily, and make purchases without necessarily requiring direct sales assistance. CPQ advances your organization’s digital commerce strategy with features such as:

  • Prominently displayed customer reviews
  • Interactive product catalogs
  • Personalized settings
  • Real-time support
  • Mobile functionality

Ecommerce Experience

Is Your Business Ready To Go Omnichannel?


Read what people are saying ...

I can literally have the quote back to the customer in two minutes or less.
Richard Lefrancois

Richard Lefrancois

Bell Helicopter

Why did we choose FPX? The answer is simple: They provided our organization with the best overall Technical Evaluation; the best Commercial Proposal; and the best Cultural Fit for a successful partnership.
Anthony Pichnarcik

Anthony Pichnarcik


FPX implemented a solution which seamlessly integrates mandatory process with our FPX CPQ application and our CRM system. Immediately, the accuracy of our on-demand sales quotes improved dramatically.
Corey Bischoff

Corey Bischoff

Interactive Intelligence