MarTech Series: What Digital Transformation Is and Isn't

Contributing as a guest author for MarTech Series, FPX chief marketing officer Adam Hatch offers his definition of the popular term "digital transformation" and explains what it means and doesn't mean for today's businesses.

You can read the entire article here.

Below is an excerpt from the article:

"As companies in every industry focus on their digital transformation plans, the term itself gets murkier and murkier. In a sea of jargon and marketing lingo, it’s hard for many to answer the question: What exactly is digital transformation in 2018?

"Confusion exists for good reason. Companies have invested billions in information technology for decades and embraced the internet for all the revolutionary impact it has on business processes and commerce. You’d be hard-pressed to find a B2B company that hasn’t digitized any of its processes, whether through CRM platforms, ERP systems or more. Is this not digital transformation? Is this not a journey we’ve been on for many years? What’s different?"

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