Mark Bartlett, FPX's Chief Experience Officer, recently contributed to PaymentsSource with his outlook for voice recognition technology and the role is can play in B2B ecommerce.
Below is an excerpt from the article:
"Voice technology is on the verge of revolutionizing e-commerce. One in six U.S. adults owns a voice-controlled device, and experts predict that voice shopping will generate $40 billionin sales across the U.S. and U.K. by 2022.
"As consumers become more comfortable with conversational commerce, it won’t be long before the technology hits the booming B2B e-commerce space. Forrester predicts the B2B e-commerce market will double the B2C market by 2020. In an industry ripe for digital innovation, the evolution of voice will likely mirror that of desktop and mobile ordering. Both channels achieved popularity in the consumer world before influencing B2B buying habits.
"But despite the potential for conversational commerce in B2B, technologies like Amazon Alexa and Google Home are only equipped to enable transactions for simple business products like paper or staples. For voice to truly thrive in business and enterprise settings, the technology must handle complicated transactions, such as an order for multiple sets of tables and chairs with customized dimensions."
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