MediaPost's Ray Schultz covers FPX's thought leadership study "Digital Transformation and the Customer Experience" in his article for the site's EmailMarketing Daily publication.
You can read Schultz's full article, here. Below is an excerpt from the piece:
"B2B brands are pursuing digital transformation — in varying degrees, according to Digital Transformation and the Customer Experience, a study by FPX.
"Of 229 B2B decision makers, 68% say their firms are undergoing such a transformation. The process could affect many activities within a company, presumably including email marketing.
"Of those that aren’t pursuing a transformation, 25% are delaying the project because they are satisfied with the status quo.
"Also, 85% agree that their firm has a clear internal consensus of what digital transformation means.
"The top goal is improving the customer experience."
