FPX Appoints Leading Ecommerce and Digital Transformation Executive, Mark Bartlett, Chief Experience Officer
DALLAS, November 2, 2016 – FPX, a leader in enterprise Configure-Price-Quote® (CPQ) applications, announces today the appointment of Mark Bartlett as Chief Experience Officer (CXO). With more than 20 years of experience in ecommerce and digital transformation, Bartlett will help FPX modernize the way businesses buy and sell across all channels by delivering the coveted B2C experience to B2B industry sectors.
“Mark has built his career on a deep understanding of the customer experience,” said Dave Batt, Chief Executive Officer of FPX. “We feel that customer experience is a key to solving the challenges businesses face in order to deliver solutions that significantly transform a company’s buying and selling processes, ultimately increasing efficiency and maximizing their bottom line. Mark brings the perfect blend of industry knowledge and commerce category experience that furthers FPX’s leadership position as an enterprise application provider focused on experience management solutions.”
Bartlett has more than two decades of leadership guiding customer experience and commerce practices for agencies such as IconNicholson (Digitas LBi), Sapient and Razorfish. In that time, he led commerce strategies and initiatives that drove successful customer-centric digital transformation for a diverse portfolio of B2C and B2B organizations, including United Airlines, Walmart, Home Depot, Estée Lauder, LVMH, Bank of America, Boeing, GlaxoSmithKline, McKesson and Dow.
Over the course of his career, Bartlett developed a customer-focused conceptual framework that has come to be known as “experience-driven commerce,” which unifies content, commerce and communications into a seamless customer experience. He believes that a customer-in perspective is the key to unlocking tremendous potential for transformation and advocates that organizations must shift their thinking to become “experience-driven enterprises.”
“I am thrilled to be a part of a company that sits at the critical nexus of enterprise buying and selling,” said Bartlett. “Harmonizing a ‘customer-in’ approach with world-class technology is FPX’s core strategy, and I am excited to bring my depth of experience to help deliver increased growth, empowerment and efficiency for FPX’s customers and their end users.”
For more information about FPX, visit FPX.com.
FPX is an independent SaaS vendor that provides a platform of cloud-based enterprise applications that optimize and automate quote-to-order selling processes, enabling companies to significantly enhance the speed, efficiency, and precision of sales across all channels. FPX empowers customers to transform manual sales processes into guided selling and personalized guided buying experiences. The FPX enterprise-caliber Configure-Price-Quote (CPQ) application enables customers to extend the capabilities of their existing enterprise systems and commerce platforms by optimizing and automating all quote-to-order business processes, including: configuration, pricing, quoting, contract management, workflow, e-signature, and data management. More information is available at http://www.fpx.com.