Today, digital transformation means innovating the selling process to better address the needs of empowered buyers through investments in modern, customer-facing technologies.
This report, based on a survey of 229 B2B decision makers, shows how leading businesses plan to spend their respective IT budgets, and which technologies they believe hold potential for the most ROI.
In this report, you will learn:
- How leading companies are generating ROI with a customer-first mindset
- Which B2B tech investments deliver highest ROI
- Which IT projects to prioritize in your company's digital transformation journey
As leading B2B businesses embrace customer-first digital transformation, there's no time to waste.
Download "Digital Transformation and the Customer Experience" today.
