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How to Leverage Enterprise CPQ for B2B Buyers & Sellers

b2b buyersIn today’s business landscape, the paths that customers navigate to research products, make purchases, or submit service requests is more tangled and complex than ever before.

Customers now interact with brands across shifting ecosystems of digital and traditional sales channels and expect consistent, enjoyable experiences throughout the buying process.

However, in the B2B space, meeting the high expectations of today’s empowered customers isn’t easy. Numerous manufacturers, financial institutions, and service providers struggle to provide optimal experiences for their networks of buyers and sellers due to complex products, pricing, configuration variables, and convoluted sales processes.

Challenges arise across all channels, whether it’s a sales rep struggling to quickly and accurately create quotes and proposals, a partner or reseller trying to access up-to-date product or pricing information, or direct customers attempting to navigate an ecommerce portal to purchase solutions independently.

In order to stay relevant and competitive in this customer-centric marketplace, B2B organizations must embrace omnichannel sales strategies that meet the needs of their buyers and sellers and adopt technology solutions that consider the entire customer journey.

How Can You Embrace Omnichannel Sales?

To overcome the inherent complexities of B2B sales and deliver better buying and selling experiences across all channels, look no further than Configure-Price-Quote (CPQ) technology.

More than just a quoting tool, the right CPQ solution has the ability to harness the power of your company’s data – your product catalogs, price books, and customer information from any system of record – and make it actionable across all sales engagements.

By bringing this crucial information to the hands of your users, CPQ simplifies your complex buying and selling processes and completely transforms the way you do business:

  • Users are guided toward optimal product configurations or bundles based on historical transaction data.
  • Sales teams and partners become more nimble and efficient thanks to auto-generated, 100% accurate quotes and proposals.
  • Direct customers are able to quickly and easily complete intricate, detailed orders independently via your brand's ecommerce platform. 

See Why FPX is the Solution to Carry Your Business Forward

As the inventor of CPQ technology, we understand how the needs of B2B businesses and their customers have changed over time. At FPX, our approach to solving these challenges is different, and our different approach is better.

With FPX, today’s leading organizations are optimizing buying and selling experiences across all channels, initiating digital transformation that results in tangible business results.

But don’t just take my word for it. Click the link below to register for our upcoming webinar and learn how an enterprise approach to CPQ can yield substantial results for your business.

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Jake Brown

Jake Brown

Jake is Digital Marketing Manager at FPX and works to establish FPX as a thought leader and enabler of experience-driven business strategies for B2B organizations.

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