Going Digital: Understanding Ecommerce Architecture

going digital ecommerce architecture

So you’re ready to dive into digital transformation, and have determined that ecommerce is the way to go.  

In case you haven’t read it yet, we recently wrote about five preliminary steps you need to take to go digital. These steps include:

  1. Analyzing and streamlining sales
  2. Keeping what you do best in place
  3. Streamlining managerial workflows
  4. Optimizing your product catalog
  5. Getting your team on board

This is all in order to help you:

  1. Analyze your business model and current workflows in order to..
  2. Optimize your highest-performing processes and extend their functionality to…
  3. Match your digital transformation plans.

Once you’ve completed these preparatory steps on your journey, it’s time to get into the nitty-gritty of ecommerce, including the architecture you should implement.

Without further ado, let’s dive in.

Ecommerce Architecture: What to Consider

1. Deployment

Whether you choose to go with an on-premise (on-site), hosted (managed services), or on-demand (SaaS/cloud) deployment, consider your business’s immediate capabilities and requirements, as well as your long-term goals. What you choose, including who you choose as a hosting provider, can influence the entire life and trajectory of your ecommerce project.

Do you want to be an open-source or proprietary solution? Do you require a quick, easy, and less expensive solution? Do you prefer a solution that’s more customizable and provides greater control over your data? You could be looking at one or more virtual private servers (VPS) or a cloud server, depending on the size of your project.

2. Calibration

Once you’ve chosen a deployment method and solution, it’s time to adjust and optimize the server. First, balance loads in order to distribute network traffic and create data-flow dependencies. In order to predict potential performance bottlenecks in your ecommerce architecture and avoid crashes, utilize performance management, incident management, and productivity measurement tools.

3. Optimization

Now that your ecommerce architecture has been established, you can further optimize your solution by:

  • Enabling content delivery networks
  • Optimizing images
  • Speeding up content load time

Assessing Your Ecommerce Solution

Remember, your ecommerce solution and any integrations should support your payment, delivery, and marketing tools and channels.

Moreover, it should be aligned with your business needs, priorities, goals, and vision for the future. If it does, you’ll be able to get your digital transformation project off the ground and start achieving your business goals in no time.

Need Help?

Going digital is complex, but FPX can help you manage that complexity, streamline processes, and enable ecommerce sales. Let us walk you through how to:

  • Accelerate changes in pricing programs
  • Speed up new product introductions
  • Respond faster to changes in business models (due to mergers and acquisitions, regulatory compliance, etc.)
  • Target offers and promotions
  • Achieve higher rates of return

Ultimately, FPX can help you enable and optimize B2B ecommerce, making the buying process easier for both your customers, your partners, and you.

Luke Roth

Luke Roth

As Director of Marketing at FPX, Luke works to raise the profile of CPQ in the B2B space and focuses on the impact CPQ has on all aspects of buying and selling.

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