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Struggling with Complex Sales? Here’s a Solution

complex sales

Struggling with overly complex buying and selling engagements?

This may be due to a myriad of issues, which may include:

  • Rising customer expectations for a personalized experience
  • The demand for configurable products and services
  • A need for comprehensive ecommerce solutions to facilitate both

In fact, managing that complexity is one of the most significant challenges facing today’s global B2B organizations.

The Problem

As companies look to connect with today’s modern buyers, the inherent complexity of selling configurable products and services is an obstacle to delivering a consistent, optimized buying experience across all sales channels.

Why is this type of experience so important? Because it builds trust and loyalty with customers and internal users.

An Example

Dave runs a company that manufactures fleet vehicles that are sold both directly through his sales team and also via a network of dealers around the world.

He uses SAP Hybris ecommerce to deliver standardized parts, services, and vehicles through his ecommerce site. However, his simple online product catalog isn’t enough. That’s because it doesn’t help him utilize all of his data in order to:

  • Configure solutions
  • Manage pricing
  • Handle discounting
  • Use international currencies
  • Monitor regulatory compliance
  • Streamline approvals across his vast sales network

This makes it difficult for his sales teams to manage their deals and deliver a seamless and personalized experience to buyers.

The Solution

To connect existing systems and leverage business data in order to deliver a consistent, high-quality selling experience, companies need a CPQ solution powerful enough to manage complexity at the enterprise level.

Solutions like FPX CPQ can help enhance SAP Hybris ecommerce offerings by taking a business’s entire portfolio of products and services online.

How It Works

FPX CPQ is pre-integrated into SAP Hybris, which means it can easily connect with existing ecommerce solutions and other disparate systems to source, govern, and syndicate data from across diverse product and service offerings.

This allows all sales channels in an organization to access and update data in real time across any device, whether in the office or in the field.

It also enables companies to extend product and service offerings to an ever-expanding array of buyers while making it easier for the sales team, vendors, and customers to co-create solutions digitally.


With a Hybris ecommerce solution powered by modern CPQ, B2B companies can overcome their complex sales and configuration challenges in order to deliver a comprehensive buying and selling experience customers and users have come to expect.

More of a visual learner? Check out the video below:

Matt Noyes

Matt Noyes

Matt is the Director of Product Marketing at FPX. He focuses on the evolution of CPQ from a traditional sales tool to one that delivers value across the enterprise.

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