The Complexities of B2B Sales Require Thinking Beyond Today's CPQ

A Forrester Consulting Thought Leadership Paper Commissioned By FPX

B2B firms must embrace a complete, omnichannel sales strategy

Regardless of sales channel, the complexity of B2B product bundles, sales technology ecosystems, and sales processes and touchpoints, make it difficult for firms to sell complete solutions. To enable better buying and selling experiences for users across all channels, companies must navigate and solve the inherent complexity of the B2B sales ecosystem.

Download the Forrester Research study to learn how modern CPQ technology can help B2B firms solve their sales complexity challenges and extend the value of their existing sales technologies.


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