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Published on May 7, 2012

By Glenn Seaberg, Marketing Director
May 7, 2012

It’s been busy in the marketing department here at FPX over the past couple of months, and if anything has been at a premium, it’s time.

We’ve had the honor of sponsoring a half-dozen major events or conferences in what seems to be as many weeks, meeting with customers and partners and starting conversations with lots of great people in Philadelphia, Washington D.C., San Francisco, Chicago, and elsewhere.  Now as we gear up for CompCloud 2012 where we’ll be a Platinum Sponsor along with Salesforce.com, I’m reminded how scarce time can seem.

You can’t escape the fact that sometimes certain tasks take more time you think they should.  But what if you could change that?

Consider the following scenario:

A prospect has asked you to prepare a budgetary quote. It doesn’t matter if you are selling health insurance or helicopters.  You need to complete a series of tasks, such as configuring the right mix of products and services – each of which has to work with the others.  You have to apply the right pricing based on the rules your company has established, and you might even be able to provide additional discounts as long as you stay within your limits.  Then you have to pull all of this together in a document that clearly communicates not only the price your prospect would pay, but also the value your solution will deliver.

If you have to complete each of these manually, you may be looking at involving people from across your company to ensure the order is configured correctly, that it will clear workflow approval, and that your pricing is accurate.  Oh, and did I mention spreadsheets?  Pile and piles of lovely spreadsheets?  Plus, then you would have to wrangle all of this information into a Word doc (and make it look good), hoping that by the time you finished doing...

Published on Apr 30, 2012

by Neville Barber, Director of Sales, EMEA
April 30, 2012

Having previously written about how the selling process may have been impacted as a result of the increased popularity of SaaS based solutions (How SaaS is changing (or Not Changing) the Sales Process) I thought I should turn my attention to the buyer’s perspective. Surely there must be many considerations that need extra diligence when having both your applications and data hosted by a third party.

So what are some of the considerations that buyers of SaaS-based applications must consider?

  • Infrastructure Costs – both in terms of IT Resources (human capital) and hardware and software charges
  • Application subscription fees vs. on premise licenses in perpetuity
  • Avoidance of Support and Maintenance fees
  • Elimination of upgrade costs for both hardware and software
  • Bandwidth costs
  • Data and application security
  • Implementation costs
  • Ease and cost of integration
  • Depth and breadth of solution capabilities
  • Vendor expertise
  • Vendor viability
  • Scalability and performance

So where does true multi-tenancy come in to play for the diligent buyer, and how do you recognise a multi-tenant app? And, finally, does it matter?

It amazes me that so few companies that claim to be built for the "cloud" actually use multi-tenant architecture. Gartner's MarketScope for Configuration, Price, Quote Application Suites, 2011 is a useful source of assistance in this respect. 

Where you see phrases like "maintains a single code base and encourages clients to upgrade within one year of the latest version release" you should be aware that this is simply...

Published on Apr 25, 2012

By Tom Uehling, Senior Technical Writer
April 25, 2012

When I begin research for an upcoming purchase decision, I am often reminded of a scene from the 1984 movie Moscow on the Hudson. In the scene, Vladimir Ivanoff, a Russian played by Robin Williams, goes to a US grocery store to purchase coffee. He asks for directions to the "coffee line" and is told the coffee is in isle two and that there is no line. When he reaches isle two, Ivanoff sees row after row of coffee and reads the various brands with increasing emotion. As he reaches sensory overload, he starts repeating "coffee, coffee, coffee!" and finally drops to the floor.

This is how I feel when purchasing a new vehicle, computer, or anything else that requires more than a simple yes/no answer. While Ivanoff's overload might have been due to euphoria, my overload stems from simply having too many choices. I am appreciative of salespeople who assist me in filtering out the products and options I don't need based on how I will be using the product. When I buy a new vehicle for example, I know I will be driving on steep snow-covered hills part of the year, occasionally towing a boat, and commuting to work. Based on this analysis, the list of products that meets my needs is, to my relief, filtered down to three or four models that have all-wheel drive, a towing package and reasonable gas mileage.

While my example is simple, the same concept can be extended to selling and buying complex items such as aircraft, insurance, computer networks and commercial vehicles. Ultimately the goal is to quickly guide the customer to the products and services that best meet the customer's needs. It begins with asking the right questions and filtering the products based on the responses. This eliminates customer frustration, speeds the sales process, and improves customer satisfaction.

Most salespeople understand this and make an effort to ask questions that determine what...

Published on Apr 12, 2012

By Patrice Arnera, VP of EMEA Operations
April 12, 2012

After over ten years of working for 3 different Product Configuration vendors, I am still surprised that many vendors, partners, customers and prospects will look at Configure Price Quote (CPQ) solutions to only address their product configuration requirements.

The power of CPQ solutions lies in the underlying rules technology that when coupled with workflow technology can address much more than complex configuration issues. 

At FPX we see beyond CPQ and enable our customers to drive their sales applications using the power of business rules up front to ensure not only that the right products are being configured and priced accurately, but also to ensure an intuitive enhanced sales experience. Our goal is to optimize every interaction between users and the FPX-driven solution to produce the best possible sales experience with the fewest clicks or touches without demanding strong system or product knowledge.

By marrying workflow and business rules, we provide unprecedented speed to our customers.  This means typical business scenarios are optimized and automated to provide the fastest path to approval.

Our goal at FPX is to ensure that even novice sales users can adopt the system immediately and produce competitive proposals in a very short amount of time.  This will allow them to close the best possible deal for the customer and the company and to close these deals ahead of their competition.

Your goal as an FPX adopter is not only to configure, price and quote your products accurately, but to be able to identify the best possible product sets or solution to match your customers full requirements. Using our rules and workflow technologies, it is easy and fast to create a powerful guided selling solution which will not only assist your internal users but can...

Published on Apr 10, 2012

by John Flanders
Inside Sales & Market Development

It’s amazing how fast the way we all do business changes on a daily basis. A few years ago we were driving around with large briefcases and laptops, now we’ve got iPads or some other mobile device. We once had to be hardwired to access our emails, and now 35% of us are checking emails from our mobile device after waking up in the morning, before anything else.

In the same way, CPQ solutions used to be purely geared toward the manufacturing industry. Today, FPX has customers utilizing our solution to price and approve insurance policies, while others can configure a security solution in the middle of nowhere from any mobile device, not just an iPad.

This proves my initial point. The business world we work in and the tools we use to manage it are constantly changing. So don’t think of CPQ as a tool for manufacturers. CPQ has evolved to increase sales effectiveness for those selling financial services, insurance, and many other types of services.

For sales people in any industry, mobility is a must. They need to be able to adjust and react to their prospects and customers at a moment’s notice. Why? Because the customer expects you to! Tablets have become a huge part of our lives and research suggests that as many as 28 million of the devices could be sold in the coming months.

FPX took note of this and developed FPX CPQ OnDemand Mobile. Early on in the process, we noticed something about our own team as we sat together in a conference room.  Some had iPads, some had Droids, someone still had a Blackberry, and we all had our laptops or MacBooks.

With this in mind, FPX develops mobile solutions using HTML5.  This...

Published on Apr 5, 2012

by Abiel Medina, Manager
Inside Sales & Market Development
April 5, 2012

There are a series of roles, functions, and responsibilities in Sales Operations that drive sales success.  A key area that impacts the relationship between those in sales operations and those on the front line of sales is enablement and productivity. 

Sales Operations in some organizations guides this, automating the front-end while supporting the back office.  I learned through a colleague, Spencer Carter, who’s had 25 years of experience in operations and particularly sales operations, that this particular role in a company must coordinate know-how around six motions:

  • The external value based selling process and territory planning
  • The backend management needs for such a process and compensation, into opportunity and forecast management
  • Knowledge of the product portfolio and its constant evolution
  • How to RFI, quote, book, deliver and revenue it
  • How to maintain customer engagement and loyalty
  • Intelligence and insight analysis back to business intelligence 

How does you sales operations team help to automate and support these 6 motions?

 

Published on Apr 2, 2012

Paul Kiss, Director of Sales
April 2, 2012

To start out, I will say I am somewhat in a unique position as I write about the K.I.S.S. Principle simply because of my last name.  Keep it Simple, Stupid can sometimes be a hard principle to live by whether it be in your personal life or in your daily business grind.  If I was to survey a large sample of people and ask, would you like to live a simpler life than a more challenging one, I think the responses would be obvious…keep it simple!

What reality tells us though, life is complex; there are many challenges and busy schedules with both home and work.  Think of a typical American family of four, 2 adults and 2 children.  Likely two parents are working, and their kids are involved in almost every opportunity that presents itself whether it be sports, academics, music, or other.  Where do we have to be and when do we have to pick up?  A constant grind…pepper in the stress of the jobs, traveling around for the job, preparing meals, completing homework, grocery shopping, preparing for college, etc. etc. We find a way through these daily obstacles using the best tools we have available to us. 

If we juxtapose daily life challenges with global sales teams, there are many challenges that need to be addressed by all organizations.  Maximizing sales has to rise as one of the most critical aspects of your business.  The goal is to grow your business, to gain more market share, to build your name and brand, and consistently be profitable year after year.  This is no easy task and if you are relying on a sales team to do the job, doesn’t it make sense to give them tools to navigate this challenging landscape with ease?  As their sale manager, ask yourself these questions:

  • How do they communicate with their customers/prospects,?
  • Do they make it easy for...
Published on Mar 29, 2012

by Glenn Seaberg, Marketing Director
March 29, 2012

We’re in post-production for a video demo of our Mobile Quote App.  It demonstrates that generating a quote can be completed in a couple of minutes – as opposed to days, weeks, or months.  I’ve heard the voice-over a million times, and it got me thinking that patience is no longer a common virtue. I want things as soon as I know I want them.  I don’t like waiting for:

  • Pizza delivery
  • Tow trucks
  • Haircuts
  • Fast-food drive through lanes
  • Grocery store checkout lanes
  • Car washes
  • Customer service agents
  • Delayed flights
  • The server to bring the check
  • Luggage to arrive at the carousel
  • The pokey foursome in front of me to putt out

This list could go on forever.  What did I miss? C’mon, what do you hate waiting for?

At any rate, this gets me back to my...

Published on Mar 26, 2012

by Neville Barber, Director of Sales, EMEA
March 26, 2012

Is selling Cloud-based solutions any different from selling on-premise software solutions 10 – 15 years ago?

Someone posted this question on a LinkedIn.com SaaS group the other day and it stopped me in my tracks. No doubt what we sell today might be different in some ways, but has my approach as a sales professional changed at all? And more importantly has the way customers buy changed?

In my on-premise life, I sold financial and database solutions. I have more recently worked for companies supplying e-commerce products, through On-Demand Customer Relationship Management software. Today my focus is on supplying FPX Configuration, including Pricing and Quotation solutions to help customers shorten the time to cash from their customers.

So has my approach changed over the last 15 years?  I am not sure it has, because I have always focused on the following important elements of the selling process:

  • Provide solutions that form part of our customers interactions with their own customers.
  • Help to leverage investment in CRM systems such as Salesforce.com.
  • Demonstrate understanding of a customer's business...
Published on Mar 22, 2012

by Glenn Seaberg, Marketing Director
March 22, 2012

Next Tuesday at 12:30 CST, we’re kicking off our 29-Minute Power Lunch Webinar Series with a session called “Centralize Your Product Data to Accelerate Sales.”  In this first session, we’ll be joined by John Weidenfeller who manages sales operations for GENBAND, a customer with whom we’ve had a partnership for over 5 years.

It’s free, and you can register here

It was only after we sent out invitations that someone suggested that the title of the session is not sensational enough.  “It doesn’t sell the experience,” this nameless person offered as the blood drained from my face.  So I did what all self-assured creative marketing professionals might do; I panicked.  Did I make an error by using such a straightforward title (or “rational appeal” as my Intro to Marketing text book called it in 1986)?  Might I have increased our response and participation rate by choosing a different sort of appeal?  

Feverishly, I churned out bold new alternatives based on classic advertising appeals in a mad exercise of brainstorming!

After I read the list, I shredded it.  Twice.  In FPX’s industrial cross-cut Death Star shredder.  Then I emptied the shredder into a fiery Weber charcoal grill.  I think you’ll see why.

Fear Appeal:  “Stop Decentralized Product Data from Destroying Your Career!”

While it’s true that ineffective sales tools lead to ineffective sales teams, which I guess could lead to one’s dismissal, who wants to admit their career is on the brink?  Next…

Humor Appeal:  “Decentralized Product Data:  It’s So Nasty, Even the Honey Badger Cares!

...

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