By Glenn Seaberg, Marketing Director
May 7, 2012
It’s been busy in the marketing department here at FPX over the past couple of months, and if anything has been at a premium, it’s time.
We’ve had the honor of sponsoring a half-dozen major events or conferences in what seems to be as many weeks, meeting with customers and partners and starting conversations with lots of great people in Philadelphia, Washington D.C., San Francisco, Chicago, and elsewhere. Now as we gear up for CompCloud 2012 where we’ll be a Platinum Sponsor along with Salesforce.com, I’m reminded how scarce time can seem.
You can’t escape the fact that sometimes certain tasks take more time you think they should. But what if you could change that?
Consider the following scenario:
A prospect has asked you to prepare a budgetary quote. It doesn’t matter if you are selling health insurance or helicopters. You need to complete a series of tasks, such as configuring the right mix of products and services – each of which has to work with the others. You have to apply the right pricing based on the rules your company has established, and you might even be able to provide additional discounts as long as you stay within your limits. Then you have to pull all of this together in a document that clearly communicates not only the price your prospect would pay, but also the value your solution will deliver.
If you have to complete each of these manually, you may be looking at involving people from across your company to ensure the order is configured correctly, that it will clear workflow approval, and that your pricing is accurate. Oh, and did I mention spreadsheets? Pile and piles of lovely spreadsheets? Plus, then you would have to wrangle all of this information into a Word doc (and make it look good), hoping that by the time you finished doing...
